Why WOULDN’T You Want to Do SEO for Your Small Business Website?

Websites may have given companies the opportunity to establish their online presence, but many are still unable to reach their target market. Astonishingly, 90.63% of websites fail to deliver a positive return on investment from their coding efforts, leaving businesses wondering what went wrong.

There are many contributing factors to the failure of business websites, many of which can be attributed to a lack of proper development and optimization. Many business owners are content with a “pretty” website, but aesthetics alone will not push its ranking on search engine result pages (SERPs) higher.

All that coding and design will be for nothing if a website runs poorly. While style can catch attention, the user experience holds much of the influence. Users prefer easy-to-navigate and fast-loading websites, as these help them find answers more efficiently.

It is also important to consider mobile-friendliness when creating a website. Over 60% of users access websites through mobile phones, so if a site is not designed for smaller screens, it will not get as much traffic. This number is likely to continue to trend upward, and ignoring it can be a costly mistake.

Content is also a key player in a website’s performance. It is common practice for business owners to prioritize the design and then fill the site with content later. However, this approach results in poorly made, irrelevant content that can harm the website’s rank.

Many of these issues can be resolved with the aid of a search engine optimization or SEO company near me. SEO is among the most effective marketing methods for improving a website’s ranking. It helps business websites rank higher on SERPs, gain greater visibility, and provide better opportunities to convert visitors to paying customers.

Small businesses that struggle with their websites will benefit tremendously from the services of a reliable SEO consultant near me. These experienced professionals can help startups in developing an effective SEO strategy to boost their online presence.

Websites at the top of search results achieved their spots through a consistent SEO campaign. To find out how SEO can transform an ordinary website into an online landmark, read this infographic by Landau Consulting.