Today’s homeowners are no longer just using Google when they need a contractor. They’re searching everywhere, on Facebook, Instagram, YouTube, ChatGPT, and even voice assistants. For home service companies, this shift means one thing: if you want more calls, you need to show up in more places.

The New Way People Search

It used to be simple. Someone needed a plumber; they’d type it into Google and pick from the top results. But now, people might scroll TikTok for DIY tips, ask ChatGPT for the best HVAC company in their area, or check Instagram to see real photos of local remodeling projects.

This change means your business has to be everywhere your customer is looking. If you’re only focused on ranking high in Google, you could be missing out on a large number of potential leads.

Why Google Alone Isn’t Enough

Google is still important, but it’s no longer the only game in town. Social media platforms are now powerful tools for discovery. Homeowners look at reviews on Facebook, search hashtags on Instagram, and watch project walkthroughs on YouTube before making a call.

If you aren’t building a presence on these platforms, your competitors probably are. That means when someone looks for help with a clogged drain, leaky roof, or kitchen remodel, they might find someone else first, just because that contractor showed up on Instagram Reels or in a ChatGPT search.

How to Expand Your Online Presence

You don’t need to be on every platform, but you should be active where your audience is. Start with a simple video strategy. Show a time-lapse of your team fixing a problem. Post before-and-after photos. Share customer reviews.

Also, claim your business on Google, Facebook, and other directories. Make sure your contact info, hours, and service areas are up-to-date everywhere.

Most importantly, think about how people search, not just where. Ask yourself: if someone types a question into ChatGPT or Bing, would your business be recommended?

The Power of Being Visible Everywhere

Being visible on multiple platforms helps build trust. When someone sees your name on Google, then sees your videos on Facebook and reads your reviews on Yelp, they feel more confident calling you. That trust turns into phone calls, appointments, and long-term customers.

“If your company isn’t showing up across all the platforms where customers search today, you’re invisible to half your market,” says Don Marks of Superpath, a digital marketing agency that helps contractors grow. “Search is no longer just about keywords, it’s about being present wherever homeowners are looking.”

Growing Your Business in 2025 Requires a More Comprehensive Approach

The days of relying on one search engine are over. Homeowners now search everywhere. If you want to grow your business and stay competitive, your marketing strategy needs to adapt.

Start building your presence across search engines, social media, and review platforms today. Because being found everywhere is the new key to winning local business.

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Today’s homeowners are no longer just using Google when they need a contractor. They’re searching everywhere, on Facebook, Instagram, YouTube, ChatGPT, and even voice assistants. For home service companies, this shift means one thing: if you want more calls, you need to show up in more places.

The New Way People Search

It used to be simple. Someone needed a plumber; they’d type it into Google and pick from the top results. But now, people might scroll TikTok for DIY tips, ask ChatGPT for the best HVAC company in their area, or check Instagram to see real photos of local remodeling projects.

This change means your business has to be everywhere your customer is looking. If you’re only focused on ranking high in Google, you could be missing out on a large number of potential leads.

Why Google Alone Isn’t Enough

Google is still important, but it’s no longer the only game in town. Social media platforms are now powerful tools for discovery. Homeowners look at reviews on Facebook, search hashtags on Instagram, and watch project walkthroughs on YouTube before making a call.

If you aren’t building a presence on these platforms, your competitors probably are. That means when someone looks for help with a clogged drain, leaky roof, or kitchen remodel, they might find someone else first, just because that contractor showed up on Instagram Reels or in a ChatGPT search.

How to Expand Your Online Presence

You don’t need to be on every platform, but you should be active where your audience is. Start with a simple video strategy. Show a time-lapse of your team fixing a problem. Post before-and-after photos. Share customer reviews.

Also, claim your business on Google, Facebook, and other directories. Make sure your contact info, hours, and service areas are up-to-date everywhere.

Most importantly, think about how people search, not just where. Ask yourself: if someone types a question into ChatGPT or Bing, would your business be recommended?

The Power of Being Visible Everywhere

Being visible on multiple platforms helps build trust. When someone sees your name on Google, then sees your videos on Facebook and reads your reviews on Yelp, they feel more confident calling you. That trust turns into phone calls, appointments, and long-term customers.

“If your company isn’t showing up across all the platforms where customers search today, you’re invisible to half your market,” says Don Marks of Superpath, a digital marketing agency that helps contractors grow. “Search is no longer just about keywords, it’s about being present wherever homeowners are looking.”

Growing Your Business in 2025 Requires a More Comprehensive Approach

The days of relying on one search engine are over. Homeowners now search everywhere. If you want to grow your business and stay competitive, your marketing strategy needs to adapt.

Start building your presence across search engines, social media, and review platforms today. Because being found everywhere is the new key to winning local business.